"LIVE A TAHOE DAY is an American apparel brand featuring designs inspired by the unlimited fun and invigoration we experience on an alpine adventure."
"Our mission is to be bold in the boundless opportunities the lake and mountains provide. Appreciate the beauty of nature’s awe-inspiring creations. Celebrate your true nature. Discover your wild and spontaneous side."
"GO LIVE a Tahoe Day. Everyday. Create an experience so life enhancing that the joy of Tahoe lives inside of you for all time, wherever you go."
Photos and Mission Statement from Live A Tahoe Day founder, Derrek Aaron